Management

p-ISSN: 2162-9374    e-ISSN: 2162-8416

2012;  2(4): 87-95

doi: 10.5923/j.mm.20120204.02

The Relationship Between Subsidiary Size and Subsidiary Autonomy in Turkish Outward Foreign Direct Investments

İbrahim Anıl 1, Ozgur Cakir 1, Cem Canel 2, Rebecca Porterfield 2

1Marmara University, Faculty of Business Administration and Economics, Istanbul, Turkey

2UNC Wilmington, Cameron School of Business, Wilmington NC 28403, USA

Correspondence to: Cem Canel , UNC Wilmington, Cameron School of Business, Wilmington NC 28403, USA.

Email:

Copyright © 2012 Scientific & Academic Publishing. All Rights Reserved.

Abstract

This study investigates the relationship between subsidiary size and subsidiary autonomy in forty-two Turkish companies investing directly in Central Asia, Russia and Balkan countries. Literature exists on the size-autonomy relationship among subsidiary companies in developed economies but little focuses on developing economies. The findings of the study indicate that autonomy levels among subsidiaries of Turkish companies involved in outward direct investment are similar to those of subsidiaries from developed countries.Experience in the target market significantly affected the autonomy levels of subsidiary companies. The relationship between autonomy and size is differentiated depending on the decisionlevels involved.

Keywords: Autonomy, Subsidiary Size, Ownership Advantages

1. Introduction

Following the dissolution of the Soviet Union, many Turkish companies have sought opportunities for direct investment in the newly formed republics. Direct investments by Turkish companies and individual entrepreneurs usually take place in two forms ofcorporate structure: independent companiesor subsidiary companies managed by a central company. Extensive literature exists on the size-autonomy relationship among subsidiary companies in developed economies([1-4]). Factors such as international experience, brand and product image, use of technology and managerial information, experience in markets of the chosen country, quality of professional development programs, staff quality and product differentiation and development skills were measured as the starting advantages (ownership) of the firms([5-9]).
The present study includedforty-twoTurkish companies with interests in seven different countries (Bulgaria, Romania, Uzbekistan, Kazakhstan, Turkmenistan, Kyrgyzstan and Russia).This study was conducted with the support of the Scientific Research Commission of Marmara University, Turkey. The link between autonomy and size was tested through the quadratic model developed by Hedlund[2], which was subsequently validated by the work of several researchers([1,3,4]).
The level of company autonomy was tested by comparing the relative influence of the subsidiary or central company usingthirteen factors, and the size of the subsidiary company was defined by the number of workers[1].When explanatory factor analysis is applied to the thirteen autonomy criteria, the results are distributed under three factors. Each factor contains a different level of autonomy. Factors such as international experience, brand and product image, use of technology and managerial information, experience in markets of the chosen country, quality of professional development program, staff quality and product differentiation, and development skills were measured as the starting advantages (Ownership) of the firms([5-9]). Two of the three motives that Dunning used in his “Eclectic” approach exist among the investment motives of Turkish firms: seeking markets and seeking resources([6,7]). The present study uses two groupings since the companies in this region do not have the opportunity to engage in international growth[10] and therefore, seek strategic resources and opportunities to innovate. The results indicate that autonomy is greater among resource-seeking subsidiaries than market-seeking subsidiaries.Theresults are discussed with reference to resource-based theories([11-13]).
Autonomy, as a variable of organizational structure, has been the focus of many studies within business literature. The determinants of organizational structure form an important axis of business studies. Decisions regarding centralization or autonomy are tools utilized by companies in order to solve problems or to evoke their sources to achieve their goals in the most effective way. When the goals are in question,it is intended to maximize profitability and reduce commercial risks[14]. Business activities conducted overseas involve greater risk because the activities are conducted in a different political and commercial environment from those of the home country. Effective management,in this case,is more difficult for the central company. Although the central company may wish to retain control of all decisions, commercial risk perception and the importance of the opportunities utilized by the subsidiary company are considered to determine the subsidiary company's level of autonomy.
The autonomy levels of subsidiary companies have been the focus of studies within the field of international management since 1980. Previous researchers have attempted to define the determinants of subsidiary autonomy levels. Garnier[14] suggested that risk perception is a significant determinant in the autonomy of corporate subsidiaries and determined the relationship between the central and subsidiary company based on three distinct elements[14]. Previous studies have consistently found that the size of the subsidiary company is an important factor in establishing its level of autonomy[12]. Some studies concluded that the growth and conditions of the home country of the central company were determinants in subsidiary autonomy[2]. Birkinshaw and Hood[15] claimed that size is just one of the determinants of autonomy. Previous researchers have also studied the competency strategies of subsidiary companies[16] as well as the growth of resources administered and controlled by it[2] and the ways in which initial advantages affect autonomy[15]. Since business expansion requires the complexcoordination of processes and greater expert knowledge and experience, it may be necessary to have dependence on the central company[1].
The autonomy level of the subsidiary company varies depending on the criteria by which it is measured.Other researchers utilized three, seven, and nine criteria andthey contained differences despite the similarities. Decisions regarding capital expenditure, appointment and evaluation of top level executives as well as the development of quality standards and the selection of suppliers do not have the same importance.
This research utilized the results of thirteen criteria based on various types of decisions throughout different areas of the business and autonomy levels. Each decision is individually assessed with regard to strategic, functional and operational areas. The next section presents the methodology and research findings, and section three provides conclusions.

2. Methodologyand Findings

The modelling framework of this research consisted of the direct investment of Turkish companies in seven foreign countries. Research samples representing different sectors were drawn randomly from members of the Association of Businessmen and the Commerce Office of Attaché. Surveys were administered in the seven countries with which direct investments were conducted by the Turkishcompanies.
Data was collected via a questionnaire form with thirteen questions designed to measure the level of dependent degree on the central company. The questionnaire structure was similar to the one used by GlaisterandTatoğlu[17]. In this study, data from forty-two firms that directly invest in the seven countries was collected through surveys and in-depth interviews with the top executives.The population of this study was determined by Turkish Businessman Associations and Turkish trade attaches of each country. Each firm that had more than fifty employees was visited during the research resulting in the sample of forty-two firms.
The survey utilizes a 5-point Likert scale where the lowest level is indicated by 1 and the highest level is indicated by 5. The thirteen factors are:
1)Capital expenditures, CAPEX
2)Product development, PRODEV
3)Strategy formulation, STRFOR
4)Pricing strategy, PRISTR
5)Marketing and sales, MNGSALE
6)Quality standards, QUASTN
7)Choice of suppliers, CHOSUPP
8)Budgeting process, BUDPRC
9)Dividend policy, DIVPOL
10)Wage andlaborpolicy, WAGEPOL
11)Training and development policy, TRAIPOL
12)Selection, promotion and compensation of executives, SPCEXC
13)Administration and supervision, ADMSUP.
The organizational size variable was measured through the number of subsidiary workers. Although this variable was often utilized as a scale variable during the initial phases of the research, it was replaced with the categorical variable in the later phases.

2.1. Findings of Autonomy and Size Relations

Each participating subsidiary company was asked about its dependence on the main company. Since dependence on the main company and autonomy are inversely related, autonomy levels are calculated based on the level of dependence on the main company. Table 1 presents descriptive statistics for the responses to the questions. In these responses, the higher mean values refer to lower autonomy.
After the preparation of data was performed and the descriptive statistics were tabulated, factor analysis was carried out to test the validity of the questionnaire and to determine how many of the thirteen factors could be denoted in establishing a model for the dependence level. Here, each variablerefers to the related question.The results indicated that three different factors contribute to the measured dependence on the main company. These factors are the functional, the strategic,and the operational ones. Table 2 shows the results of the factor analysis.
Table 1. Descriptive Statistics
NMinimumMaximumMeanStd.Deviation
Capital expenditures42154.1431.4579
Product development42152.4051.6537
Strategy formulation42153.0001.2688
Pricing strategy42152.0001.4142
Marketing and sales42151.8331.2863
Quality standards42152.4761.7424
Choice of suppliers42152.4171.5847
Budgeting process42152.7141.1537
Dividend policy42354.8810.4528
Wage and labor policy42151.8571.2212
Training and development policy42151.7861.2979
Selection, promotion and compensation of executives42153.8331.5447
Administration and supervision42154.5241.0415
Valid N (listwise)
Factor 1 refers to the functional dimension and is comprised of seven variables. These are marketing and sales (MNGSALE), pricing strategy (PRISTR), strategy formulation (STRFOR), product development (PRODEV), training and development policy (TRAIPOL), wage and labor policy (WAGEPOL), and budgeting process (BUDPRC).Factor 2 refers to the strategic dimension and is comprisedof four variables. These are selection, promotion and compensation of executives (SPCEXC), dividend policy (DIVPOL), capital expenditure (CAPEX), and administration and supervision (ADMSUP).Factor 3 refers to the operational dimension and is comprisedof two variables. These are quality standards (QUASTN) and choice of suppliers (CHOSUPP).
Table 2. Rotated Component Matrix
Components
123
MNGSALE0.880
PRISTR0.853
STRFOR0.8330.346
PRODEV0.783 0.288
TRAIPOL0.722 0.336
WAGEPOL0.684 0.467
BUDPRC0.6370.3190.446
SPCEXC 0.8330.326
DIVPOL 0.719-0.345
CAPEX 0.6720.448
ADMSUP 0.600
QUASTN0.327 0.788
CHOSUPP0.468 0.668
Since the factors point out the dimensions of the dependence level on the main company, lower values indicate greater autonomy within the subsidiary company.
Following factor analysis, the internal validity of the questionnaire was tested via Cronbach's Alpha scores. Factor 1 had a Cronbach’s Alpha value of 0.93, Factor 2 had a lower but satisfactory Cronbach’s Alpha value of 0.696, and Factor 3 had a high Cronbach’s Alpha value of 0.75. These values indicate valid questionnaire performance.
In the next step, various regression models were performed between the size of the subsidiary company and the level of autonomy, but no statistically significant relationship was found. The regression models used each factor as dependent variables and the size of the subsidiary as the independent variable. Neither the linear nor the quadratic models produced significant results. Therefore, it was concluded that the size of the subsidiary company cannot explain the variables which constitute the various dimensions of subsidiary autonomy.
Then, the subsidiary size variable was used as a categorical scale by eliminating the problems related to data quality. In this transformation, 1 was used for companies with a maximum of 200 employees, 2 was used for companies withbetween 201 and 400 employees, and 3 was used for companies with over 400 employees. Table 3 shows the frequency distribution that resulted through the three distinct categories.
Table 3. Frequency distribution according to size
ValidFrequencyPercentValid PercentCumulative Percent
1.001842.942.942.9
2.001023.823.866.7
3.001433.333.3100.0
Total42100.0100.0
Once the subsidiary size variable transformed into a categorical scale, analysis of variance (ANOVA) wasconducted to test whether significant differences existbetween subsidiary companies in different size categories regarding the autonomy levels. The research hypothesis tested was:
H0: There are no differences among autonomy levels of three size categories of subsidiary companies
Hypothesis testing at three different factors indicated that there were statistically significant differences between the groups which imply subsidiary companies in different sizes. Table 4 shows the results of the analysis of variance concerning the three factors. The results indicate that the significance level for factor 1 is 0.000, factor 2 is 0.012, and factor 3 is 0.008.
Table 4. ANOVA Tables
Sum of SquaresdfMean SquareFSig.
F1Between Groups17.48128.7419.9690.00
Within Groups34.194390.877
Total51.67641
F2Between Groups6.31723.1594.9670.012
Within Groups24.802390.636
Total31.11941
F3Between Groups20.063210.0325.5200.008
Within Groups70.879391.817
Total90.94241
Table 5. Multiple Comparisons
DependentVariableSize Groups(I)Size Groups(J)Mean Difference(I-J)Std. ErrorSig.
F11.002.00-0.671430.369310.205
3.00-1.48980(*)0.333670.000
2.001.000.671430.369310.205
3.00-0.818370.387690.121
3.001.001.48980(*)0.333670.000
2.000.818370.387690.121
F21.002.00-0.430560.314520.400
3.00-0.89484(*)0.284170.012
2.001.000.430560.314520.400
3.00-0.464290.330180.381
3.001.000.89484(*)0.284170.012
2.000.464290.330180.381
F31.002.00-0.288890.531700.863
3.00-1.54960(*)0.480400.010
2.001.000.288890.531700.863
3.00-1.260710.558170.091
3.001.001.54960(*)0.480400.010
2.001.260710.558170.091
It was observed that there are significant differences among company groups by using ANOVA;however it was important to learn which groups differed significantly. Therefore, Scheffe statistics were utilized. The results are shown in Table 5.The results indicate a significant difference between category 1 (the smallest size companies) and category 3 (the biggest size companies) at each factor. In other words, the autonomy levels of the small and large scale enterprises differ inversely thus autonomy becomes less as the size of the firm increases. Hence, greater autonomy exists within small-scale enterprises than within larger ones.
Table 6. Frequency Distribution of Size of Subsidiary Companies
FrequencyPercentValid PercentCumulative Percent
Valid1.00819.019.019.0
2.001023.823.842.9
3.001023.823.866.7
4.00819.019.085.7
5.00614.314.3100.0
Total42100.0100.0
Table 6 presents the frequency distribution of the subsidiary companies across five different categoriesaccording to their levels of size. The relative frequency of each group would be approximately 0.20 in the case of forming five different groups according to the company sizes from small to large scale.Analysis of variance was performed to establish whether there was a difference between the sizes of the companies in terms of autonomy levels (see Table 7).
Table7 shows a significant difference at the level of 0.05 for factors 1 and 3, and at the level of only 0.10 for factor 2 in terms of autonomy levels among the sizes of the subsidiary companies. The significance levels were respectively 0.000 for factor 1, 0.058 for factor 2, and0.002 for factor 3.
Scheffe statistics were utilized to determine statistical differences among groups. The fourth group produced significant difference in the measurement of factor 1. The fourth group is significantly different from both the first and the second groups. Autonomy is high within small scale enterprises and shows a change similar to the linear decreasing in parallel with the enlargement and raising again at the biggest scale.
The fourth group shows a significant difference in terms of decisions related to the formation of quality standards and selection of suppliers (factor 3). The second and third groups also show significant differences. The alteration dependent on size is similar to factor 1. Similar results were reported in previous studies([1,2]).
Table 7. ANOVA Tables
Sum of SquaresdfMean SquareFSig.
F1Between Groups21.70245.4266.6980.000
Within Groups29.973370.810
Total51.67641
F2Between Groups6.65241.6632.5150.058
Within Groups24.467370.661
Total31.11941
F3Between Groups33.55648.3895.4090.002
Within Groups57.386371.551
Total90.94241
Table 8. Multiple Comparisons
DependentVariableSize Groups(I)Size Groups(J)Mean Difference(I-J)Std. ErrorSig.
F11.002.000.064290.426931.000
3.00-0.635710.426930.697
4.00-1.92857(*)0.450030.004
5.00-0.821430.486080.588
2.001.00-0.064290.426931.000
3.00-0.700000.402520.560
4.00-1.99286(*)0.426930.001
5.00-0.885710.464780.469
3.001.000.635710.426930.697
2.000.700000.402520.560
4.00-1.292860.426930.078
5.00-0.185710.464780.997
4.001.001.92857(*)0.450030.004
2.001.99286(*)0.426930.001
3.001.292860.426930.078
5.001.107140.486080.289
5.001.000.821430.486080.588
2.000.885710.464780.469
3.000.185710.464780.997
4.00-1.107140.486080.289
F31.002.001.037500.590740.551
3.000.287500.590740.993
4.00-1.656250.622690.156
5.00-0.062500.672581.000
2.001.00-1.037500.590740.551
3.00-0.750000.556950.769
4.00-2.69375(*)0.590740.002
5.00-1.100000.643110.576
3.001.00-0.287500.590740.993
2.000.750000.556950.769
4.00-1.94375(*)0.590740.045
5.00-0.350000.643110.990
4.001.001.656250.622690.156
2.002.69375(*)0.590740.002
3.001.94375(*)0.590740.045
5.001.593750.672580.252
5.001.000.062500.672581,000
2.001.100000.643110.576
3.000.350000.643110.990
4.00-1.593750.672580.252
It was stated previously that no significant difference was found for factor 2 at the 0.05 confidence level. Factor 2 includes strategic and fundamental decisions and constitutes the decision areas, which are rarely delegated to subsidiaries by the main company. Decisions on capital expenditure, distribution of profits, the appointment and evaluation of top level executives, as well as the hand-over to the subsidiary company of administration and supervision roles are difficult decisions to turn over to the subsidiary. Figure 2 shows how much higher the dependence on the center is for this factor than the other factors.
Table 8 shows the bipartite mean comparisons for factors 1 and 3, in which statistically significant differences were identified. The table for factor 2 was not shown here since no significant differences exist.
Figure 1. Quadratic Trend in Factor I in terms of Size
It should be noted that no significant differences were identified between the first group and the fifth group, which means the autonomy levels of the smallest and the largest scale companies are the same.
The same point is seen as a result of the trend section for the five groups for the average dependency values. Figure 1 shows the changes in factor 1, Figure 2 shows the changes in factor 2 with the same approach, and Figure 3 demonstrates the same for factor 3 as the most appropriate curvilinear trend for the distribution of the data. This appearance testifies that the dependence level of the smallest and the largest scale enterprises are similar.
It is necessary to evaluate the relationships presented in the threefigures in terms of compatibility and significance. The R-square values (0.245, 0.172 and 0.094) indicate that the fit of the curve with the data are relatively poor. The significance levels are 0.004, 0.025 and 0.147 respectively. In that case, the relationships observed for factors 1 and 2 are weak but statistically significant; those of factor 3 are both weak and statistically insignificant.
Figure 2. Quadratic Trend in the Factor II in terms of Size
Figure 3. Quadratic Trend in Factor III in terms of Size

2.2. The Relation of the Destination Aim with the Level of the Dependence

Among the investment motives of Turkish firms, it is possible to find two of the three motives that Dunning used in his “Eclectic” approach: investing to seek markets and to seek resources([6,7]). These two groupings are used in the present study.
Differences were observed as a result of the classification performed according to the variable “the effect of the market size of the country, as a market-seeking motive in the investment decision”,which was the primary reason for establishing the subsidiary company. Similarly, the level of dependence differentiated in the classification conducted according to the effect of the variable “the facility of the access to the neighboring markets as a resource-seeking motive in the investment decision”. An independent sampling T test was utilized to test for significant differences for both variables for the subsidiary companies classified in these two groups. The results are presented in Tables9 and 10.
A statistically significant difference was found at the 0.05 confidence level for factor 1, in terms of dependence, between the companies targeting market growth of the destination country and the others. The significance level was 0.006. No statistically significant difference was found at the 0.05 confidence level for factor 2, in terms of dependence, between the companies targeting the market growth of the destination country and the others. The significance level was 0.757.No statistically significant difference was found at the 0.05 confidence level for factor 3, in terms of dependence, between the companies targeting the market growth of the destination country and the others. The significance level was 0.121.
No statistically significant difference was found at the 0.05 confidence level for factor 1, in terms of dependence, between the companies targeting the resources of the destination country and the others. The significance level was 0.867.There was a statistically significant difference at the 0.05 confidence level for factor 2, in terms of dependence, between the companies targeting the resources of the destination country and the others. The significance level was 0.027. No statistically significant difference was found at the 0.05 confidence level for factor 3, in terms of dependence, between the companies targeting the resources of the destination country and the others. The significance level was 0.864.
Table 9. T Test for the Importance of Market Size
t-test for Equality of Means
TdfSig. (2-tailed)Mean DifferenceStd. Error Difference95% Confidence Interval of the Difference
LowerUpper
F1Equal variances not assumed-2.92534.8540.006-0.805690.27548-1.36503-0.24636
F2Equal variances assumed-0.312350.757-0.103150.33030-0.773690.56740
F3Equal variances not assumed-1.59928.1560.121-0.704550.44050-1.606650.19756
Table 10. T Test for the Importance of the Resources of the Destination Countries
t-test for Equality of Means
tdfSig. (2-tailed)Mean DifferenceStd. Error Difference95% Confidence Interval of the Difference
LowerUpper
F1Equal variances assumed-0.169370.867-0.064490.38182-0.838140.70916
F2Equal variances not assumed2.32431.5450.0270.530710.228390.065230.99620
F3Equal variances assumed0.173370.8640.086430.50006-0.926791.09964
Table 11. T Test for Experience in terms of the Destination Country
t-test for Equality of Means
tDfSig. (2-tailed)Mean DifferenceStd. Error Difference
F1Equal variances not assumed-2.30536.5740.027-0.731940.31756
F2Equal variances not assumed-2.83331.4650.008-0.726540.25643
F3Equal variances assumed-2.231400.031-0.983410.44083

2.3. Relationship between Ownership Advantage and Autonomy

Based on self-identification in the survey, it is observed that the experienced firm groups’ average value of the independence on the main company in the destination country is higher than that of the relatively inexperienced firm groups. A T test of independent samples was conducted to establish whether this difference was statistically significant at the 0.05 confidence level.
Factor 1 shows differences in terms of experience in the destination country. The significance level of the difference was 0.027 between the company groups that were experienced and those that were inexperienced. Factor 2 shows differences in terms of experience in the destination country. The significance level for factor 2 was 0.008 between the experienced groups and inexperienced groups in the destination country. Factor 3 shows differences in terms of experience in the destination country. The significance level for factor 3 was 0.031 between the experienced groups and inexperienced groups in the destination country. No significant difference was observed in terms of the other starting advantages of the ownership.

3. Conclusions

The findings of the present study indicate that autonomy levels among subsidiaries of Turkish companies involved in outward direct investment are very similar to those of subsidiaries from developed countries. Findings also show that experience in the target market significantly affected the autonomy levels of subsidiary companies. The relationship between autonomy levels and size of Turkish companies is differentiated by their decision areas. In the area of strategic decisions, all strategic decisions measured remain within the control of the main company when the scale augments widely and the main company is highly effective independent of the size of the operations for all decision areas. Decisions concerning the designation of quality standards and selection of suppliers are taken with higher autonomy for subsidiaries and with lower autonomy for the main company within small scale subsidiary companies. The control of the main company increases in parallel with the augmentation of the scale and decreases the autonomy of the subsidiary company. The autonomy of subsidiaries declines with increasing organizational scale within larger-scale organizations.The main company retains a greater level of central control, thereby reducing the autonomy of the subsidiary. In terms of the decisions concerning the determination of politics belonging to the functional area, the control of the higher autonomy is in question for the small scale subsidiary companies and the control of the main company is lowest for large scale organizations. In terms of factors 1 and 2, when the five size categories are examined, the findings indicate that there is no difference in levels of autonomy between the smallest to the largest scale companies. The resultsprove that a compatible consequence with the quadratic modelling has derived.
In cases where there is an experienced main company, central organization in the chosen country’s markets, in terms of the relation between scale and autonomy, it was found that the control of the main company is higher while that of the subsidiary is lower.The autonomy level of subsidiaries, whose firms take market growth as the basis for the selection of countries, is higher in the area of functional decisions. A significant difference was found in terms of the strategic decisions concerning the autonomy of subsidiaries of firms seeking resources within the chosen country, with greater decision-making retained at the main company.
This research adds to the existing body of knowledge for developed and less developed economies by providing statistical insights on the impact of size and autonomy as related to outbound direct foreign investments. The results enhance understanding of these factors as related to both the motives of market expansion and resource utilization. Managers engaged in less developed economy countries will find decision processesin tandem with processes commonly understood in developed economies. Findingcommon mindsets in the complex world of international business is advantageous to global managers everywhere.

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