International Journal of Information Science
p-ISSN: 2163-1921 e-ISSN: 2163-193X
2019; 9(1): 6-15
doi:10.5923/j.ijis.20190901.02
Najim Al-Shammari
Program Manager- Manpower Services, Project Management Function, BAE Systems Ops, Riyadh, Saudi Arabia
Correspondence to: Najim Al-Shammari, Program Manager- Manpower Services, Project Management Function, BAE Systems Ops, Riyadh, Saudi Arabia.
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Copyright © 2019 The Author(s). Published by Scientific & Academic Publishing.
This work is licensed under the Creative Commons Attribution International License (CC BY).
http://creativecommons.org/licenses/by/4.0/
The aim of this paper is to improve the performance of e-commerce in Saudi Arabia through assisting Saudi retailers to reinforce their presence through a usable and trustworthy e-commerce website especially after the Saudi E-commerce Law been into effect. The advantage is that the Saudi stores will be more convenient to customers, gain their trust and contribute to the Saudi vision 2030. A questionnaire survey has been conducted to know the e-commerce websites mostly used by Saudis and why they have been chosen. 280 university students representing different regions and cultures of Saudi Arabia have been chosen to participate. Studies of website usability and usability inspection methods have been visited by this paper to identify the technical factors that contribute to improving website usability and to assist the Saudi e-commerce organizations overcome usability issues. This paper also talks about the vulnerability of cloud technology and social media when used for storing business and personal data for e-commerce purposes. Plus, it encapsulates the legal requirements such as data privacy as trust enhancing factors. Hence, this study is beneficial for Saudi law makers as it illustrates the requirements that should be part of the Saudi Data Privacy law which is not yet finalized. Although this study focuses on Saudi e-commerce, it is beneficial to the Saudi e-government as website usability and usability inspection methods are applicable to all websites. As a result, the online performance of the Saudi stores is week and need to be strengthened. Strong e-commerce activity make Saudi stores not only reach more customers and gain their trust but also contribute to achieving the Saudi government goals illustrated in the Saudi vision 2030.
Keywords: Human Computer Interaction (HCI), Data Privacy, Fair Processing Notice (FPN), Consent, Information Architecture, Non-Disclosure Agreement
Cite this paper: Najim Al-Shammari, E-Commerce in Saudi Arabia: Characteristics of a Trustworthy Usable E-commerce Websites, International Journal of Information Science, Vol. 9 No. 1, 2019, pp. 6-15. doi: 10.5923/j.ijis.20190901.02.