Education
p-ISSN: 2162-9463 e-ISSN: 2162-8467
2016; 6(3): 79-87
doi:10.5923/j.edu.20160603.03
Greg Clare, Chitra Singh
Oklahoma State University, USA
Correspondence to: Greg Clare, Oklahoma State University, USA.
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Copyright © 2016 Scientific & Academic Publishing. All Rights Reserved.
This work is licensed under the Creative Commons Attribution International License (CC BY).
http://creativecommons.org/licenses/by/4.0/
This paper discusses a strategy and pedagogical tools for teaching an entrepreneurship and product development class. The goal of the course is to help students present entrepreneurial business models effectively and receive real-world corporate feedback. The course structure helped the students to strength their skills for addressing the needs of real-world businesses. Forty-five students researched a Human Sciences affiliated website design that would facilitate student job search and finding internship opportunities while in college and career related jobs after graduation. Students assumed the roles of manager, researcher, web developer, visual communication specialist, and data analyst acting on functional teams. Students created preliminary website design plans which were later supported by focus groups and independent research projects. The final judging of prototype websites and business plans was conducted by a team of senior management from a large retail corporate partner. The course’s pedagogical approach exposed students to the challenges faced by entrepreneurs while attempting to form a business venture. The course also sparked interest in entrepreneurial business models as an alternative career choice. Corporate sponsors helped validate the practicality of proposed website designs and provided valuable feedback about student work.
Keywords: Pedagogy, Consumer Behavior, Entrepreneurship, Website Design
Cite this paper: Greg Clare, Chitra Singh, Staking a Claim in Consumer Co-Created Website Design: A Stakeholder Theory Collaborative Entrepreneurship and Product Development Course Overview, Education, Vol. 6 No. 3, 2016, pp. 79-87. doi: 10.5923/j.edu.20160603.03.
Figure 1. Student reported stakeholder influence and importance for creating a college job website |
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Figure 2. Final themes from focus group sessions |